Behavior-changing products, groundbreaking partnerships, and an overhead-light business model potentially enable Starco Brands to revolutionize the consumer packaged goods industry.
Reinventing consumer products through disruptive brands and behavior changing technologies
Starco Brands CEO Ross Sklar is an entrepreneur and problem-solver with the formulary knowhow to build products that change behavior.
The Starco Group, owned by Mr. Sklar, provides Starco Brands with a portfolio of innovative formulas and commercial manufacturing facilities spanning 10 major product categories.
This expansive infrastructure allows Starco Brands to innovate and commercialize with incredible speed, enabling us to hone in on trends across a vast spectrum of categories.
With established solutions for distribution, Starco is able to ensure we meet the demands of our growing and eager customer base.
More than ever, the online space and retail shelves are littered with products with no unique market presence. Not our brands. With award winning ad agencies, global media properties, and world class celebrity and influencer partners by our side, we develop robust and integrated marketing plans for every brand in our portfolio.
Starco Brands sets a very high bar with the mission of only creating behavior changing products and technologies. The current portfolio consists of leading-edge solutions spanning consumer verticals such as household items, personal care, food, and spirits.
We have three words for you. Vodka. Whipped. Cream. Sounds like a deliciously decadent time, right? Oh, and it’s being brought to you by none other than luxurious queen Cardi B.
"IT'S CREAMY, IT'S GOT FLAVOR, AND IT'S LUXURIOUS AF, JUST LIKE ME."
- Cardi B
Whipshots is here to add a playful shot of sophistication to your drink, pastry, dessert, fruit, or coffee, and let you party like Cardi at your next event. Enjoy Whipshots in the club, a house party, dinner party, or wherever else you would want to enjoy vodka whipped cream. We’ll let you use your imagination.
Breathe Cleaners
Breathe Cleaners clean your home without dirtying the environment. Thanks to an innovative aerosol using the air we breathe as a propellant rather than hydrocarbon gases, Breathe is the only aerosol line to be approved by the EPA's Safer Choice program.
Breathe Hand Sanitizer Spray
Breathe Hand Sanitizer spray is a patent-pending, powered by air, skin sanitizing spray. This product has been 3rd party tested and is proven to kill Covid-19. This product went from idea to store shelves in just six weeks!
Honu, which means sea turtle in Hawaiian, is a reef-friendly, SPF 50 sunscreen with 80 minute water resistance that is accompanied by a patented ratcheting spray arm to allow people to protect hard to reach areas.
Honu sunscreen was designed for the solo adventurer, either surfing, hiking, playing golf, or enjoying the beach. Honu sunscreen helps protect your shell.
The Winona Popcorn Spray is powered by air, non-GMO, and very low-cal. Designed for movie night done right, Winona gives an amazing and authentic theater popcorn taste, with butter, caramel, and upcoming flavors on their way to enhance your experience.
Reinventing consumer products through disruptive brands and behavior changing technologies.
Ross Sklar is a chemical, food, and beverage entrepreneur and CEO of Starco Brands, which is dedicated to creating behavior-changing innovations across consumer categories, from household and personal care to food and beverage. He also owns The Starco Group, a diversified chemical, food and beverage private label manufacturing conglomerate focusing on the aerosol vertical. He grew the business organically via commercializing new products and made a dozen or so acquisitions in a decade. The Starco Group currently has over 200 employees and approximately 10 facilities in the United States.
Darin Brown is the EVP of Operations for both the Starco Group and Starco Brands. Darin has more than 20 years of experience in chemical manufacturing, business development, finance and mergers and acquisitions.
Brown has scaled businesses from the ground up, engineered turn arounds and have been the lead on a dozen acquisitions in the last decade as a part of his work with The Starco Group. Today, Brown oversees all internal operations for Starco Brands and is an integral liaison between the company and The Starco Group.
Dave Dreyer servers as the EVP of Marketing for Starco Brands. Dave brings over 20 years of experience working with blue-chip brands to the team at Starco Brands. Upon receiving his MS in Integrated Marketing from Northwestern University, Dreyer started his career with Honda and internet pioneer Stamps.com.
He migrated over to the agency side of the business, working for industry standouts like Deutsch, TBWA/Chiat/Day, The Woo and Media Arts Lab. He is honored to have worked with such brands as Apple, Pepsi, Pizza Hut, Dr. Pepper, Snapple, Infiniti, The Grammys, Jimmy Dean and Toms. Dave is a Professor of Advertising at USC’s Annenberg School for Communication, where he loves to introduce students to the wonderful world of advertising.